You won’t want to miss this weekend’s 10th annual Dia de Los Muertos Festival, a celebration of “life, love and death.”

Dia de los Muertos, or Day of the Dead, is a popular Mexican tradition where friends and families honor deceased loved ones while paying tribute to them in the form of special gatherings and altar displays. Day of the Dead is considered a day of cheerful celebration rather than one of mourning, said the Hispanic Chamber of Commerce, the organization hosting the event.

“This cultural tradition transcends communities and allows people to reflect on those they have loved the most,” said Jay Tamsi, the organization’s president and CEO. “We decided to organize this event so our community had an outlet to express their love for those who have played an important role in their lives.”

“It’s really about everyone coming together and remembering the lives of many, but not in sadness, but in joy and happiness,” Tamsi continued.

The event features traditional music, folklorico dancing, mariachi bands, decorative family altars, traditional Mexican food and dessert vendors and costume contest. Kids activities include sugar skull decorating, face painting and more.

“It’s really the most colorful, captivating, and familial event around,” Tamsi said. “People are just happy everywhere for they are there not to celebrate themselves but to celebrate their loved ones who they will never forget.”

Tickets are $7 at the door. Children under five get in for free.

The events runs from 1-7 p.m. Sunday at the Kern County Museum, 3801 Chester Ave.