California families can jumpstart their college savings this holiday season with a $50 bonus. ScholarShare 529, the state’s official college savings plan, offers a $50 Target gift card to those who open a new account between December 4 and December 13, 2024. To qualify, participants must deposit $50 and set up recurring contributions of $50 or more for six consecutive months.
ScholarShare 529 helps families save for higher education expenses such as tuition, books, room and board, and computer equipment. The plan manages over $16 billion in assets across 447,000 accounts as of October 2024, providing tax-free growth and withdrawals for qualified education expenses.
“Opening a ScholarShare 529 account makes a thoughtful and convenient gift for the holidays,” said Cassandra DiBenedetto, Executive Director of the ScholarShare Investment Board.
Creating a ScholarShare 529 account takes just 15 minutes, with no minimum starting balance required. The plan’s Ugift® platform allows friends and family to contribute directly to a loved one’s account, making it a meaningful gift option during the holidays and throughout the year.
The $50 Target GiftCard promotion applies to one account per owner and beneficiary combination and is void where prohibited. Eligible account holders will receive the gift card by June 30, 2025. For more details, visit ScholarShare529.com.
